Five months before
19:42
A booking comes in
Two friends book a Day Skipper course on your website and pay a 25% deposit. Each of them gets their own forms to fill in.
For RYA training centres in the UK
Saturday, 07:30. Everyone's paid, signed and on the pontoon.
Keely runs your school's website, bookings and student paperwork.
It chases the forms, takes the balances and sends joining instructions, so the office doesn't have to.
- £150 a month + 1.5% of bookings paid online. Nothing on cash or bank transfer.
- If Keely isn't right for you in the first 60 days, leave and pay nothing more. We'll hand you your data.
Day Skipper 5 of 5 ready
StudentFormsBalanceJoining
Hannah PriceSignedPaidSent
Tom AshworthSignedPaidSent
Daniel OkaforSignedPaidSent
Sarah WhitlockSignedPaidSent
Priya NairSignedPaidSent
Running on Keely today
In its first ten days, two in three bookings came in while the office was shut.
Sailing Course Online · 9–19 Oct 2026
Sailing Course Online sells its courses and takes its bookings on Keely.
The film
Course week
The office stops chasing
One five-day Day Skipper, from the booking to the logbook. Keely does every step on time. The office only steps in when something needs a person.
Two days later
09:00
Forms chased for you
Anyone who hasn't filled in their medical and next-of-kin details gets a reminder at 09:00. As each student signs, the Forms desk ticks them off.
28 days before
06:00
The balance is collected
Four weeks before the course, Keely charges the balance to the card they saved when they booked. If the card can't be charged, they get a link to pay. Nobody asks for it.
14 days before
09:00
Joining instructions go out
Their boat, skipper, meeting point and kit list, on their phone, with an entry for their calendar.
Day one
08:00
Who's ready
One screen shows each student's forms, payment and details. Each boat has a crew list with emergency contacts.
Day five
17:30
Signed off on a phone
The instructor records attendance, miles and the outcome, and each student gets a completion record. RYA certificates still come from the RYA.
No paper forms on that course, and no reminder emails written by hand.
Book a 30-minute walk‑throughSee the student paperwork in detail
19:00
The night before, every form is signed and every crew list is ready.
Medical forms chased, balances taken, and a crew list for each boat with who to call. Nothing is left for the morning.
Live chat and the inbox
A question asked at 21:47 is waiting at 09:00
Visitors ask on your website's live chat, from any page. Their question waits in the office inbox, beside that customer's bookings, so whoever answers has the whole story.
If nobody is free, they leave an email address and the reply reaches them there.
Boats and instructors
Ready when the inspector asks
Every liferaft, EPIRB, flare pack and instructor ticket has its next date and a reminder.
Put something out of date on a course and Keely warns you and asks for a reason, and keeps the answer on record. The Friday-afternoon folder check goes away.
Assigning Spindrift to Powerboat Level 2
CheckStatus
Engine serviceDue 2 OctOut of date
FlaresDue MarchIn date
Reason: engine serviced Friday, paperwork to follow. Recorded with your name and the time.
Your website takes bookings while you're on the water.
Live dates and places left on every course page. A deposit taken at 21:40 lands in the same diary as this morning's phone booking.
Prices
£150
a month + 1.5% of bookings paid online
- For each school, billed monthly
- Nothing on cash or bank-transfer payments
- Payments go straight into your own Stripe account
- Stripe's card fees on top. Prices exclude VAT.
- Set-up fee quoted after the walk-through, depending on how much we move.
If Keely isn't right for you in the first 60 days, leave and pay nothing more. We'll hand you your data.
What's in the £150
- Your website and its booking pagesIn your colours, on your own address
- Bookings, deposits and balancesPaid into your own Stripe account
- Student forms and joining instructionsChased and sent for you
- Boats, instructors and their checksWith a warning before anything goes out of date
- Your inbox, live chat and emailsEvery customer's messages in one place
- Help from a personBy chat and email, Mon–Fri 09:00–17:30
A worked example
A school taking £300,000 a year in bookings, with £210,000 of it paid online by card.
| Line | A year |
|---|---|
| Monthly fee, 12 months | £1,800 |
| 1.5% of £210,000 | £3,150 |
| Keely for the year | £4,950 |
That covers your website, bookings, forms, emails and boat checks.
Switching
Move in the quiet months. We do the moving.
Most schools move between the last course of one season and the first of the next. The plan counts from the day you say yes.
Week 1
Plan
We go through your courses, prices, forms and pages with you, and agree a date to go live.
Weeks 2–4
We set you up
We move your courses, customers and pages, and map every page you have now to its new address.
Weeks 5–6
Your team practises
Your office practises bookings and forms on a copy of your site, with us beside them.
Go live
When you're ready
Usually before your busy season. We are on hand all that week.
Questions
What principals ask us
- Is it made for sailing schools, or general booking software with boat labels?
Made for sailing schools. It knows about course dates, shared yachts, berths, instructors, boats and forms for each student. We set it up to match the way your school works.
- Can we still take bookings by phone and bank transfer?
Yes. Phone bookings go in the same diary as online ones. Cash and bank transfer carry no fee from us. If you send a link to pay by card, that counts as paid online.
- Do my instructors have to use phones?
No. They can sign off after the course on any computer, including the one in the office, under their own login.
- Does Keely issue RYA certificates?
No. Keely keeps your school's own records: logbooks and numbered completion records. RYA certificates still come from the RYA.
Book a walk-through
Book a walk-through
See your own course week in Keely
Thirty minutes with Jake. Tell us which courses you run, and we show you them set up in Keely.
- £150 a month + 1.5% of bookings paid online
- Free, 30 minutes, Monday to Friday, 09:00 to 17:00 UK time
Jake Holmes runs every walk-through.
If Keely isn't right for you in the first 60 days, leave and pay nothing more. We'll hand you your data.
Choose a time
Times shown in UK time
Your details
Not taking bookings right now
Email us at hello
We use your details only to arrange the walk-through. Privacy notice: keelyapp.com/legal/privacy
Data and privacy
Keely and Google
If a school chooses to, it can connect its own Google Analytics and Google Ads accounts to Keely. Keely then reads the school's Google Analytics sales report and Google Ads campaign figures to show, order by order, which adverts brought each sale. With separate permission, Keely can also tell Google Ads about sales it missed, sending only scrambled (hashed) email addresses and phone numbers, and only for customers who agreed to marketing cookies.
Each person at a school can also connect their own Google Calendar. Keely then reads only when they are busy, never what their meetings are about, so the school's booking pages don't offer those times, and adds the bookings made with them to their calendar.
A school can disconnect Google at any time from Analytics → Settings, and each person can disconnect their calendar from their own account. Our privacy notice sets out exactly what we read, store and send.
- Google user dataWhat Keely reads from Google, what it sends, where it is kept, and how to remove itRead it