First reminder · 09:00
90
days before
James hears that his first aid certificate runs out on 21 June.
Who it's for · Yacht and motor-cruising schools
Every berth sold, every skipper's ticket in date
Your website sells the last berth on a shared yacht. Balances come in without anyone asking, and medical forms come back signed. Keely tells you before a skipper's ticket or a liferaft runs out.
- £150 a month + 1.5% of bookings paid online
- Nothing on cash or bank-transfer payments
Curlew · skipper Rachel Moore
StudentCourseBalance
Ellie MarshDay SkipperPaid
Raj PatelDay SkipperDue 8 May
Owen ClarkeCompetent CrewPaid
Fiona GrantCompetent CrewPaid
Berth 5Either courseOn sale
The last berth is on sale on your website, for either course.
Sailing Course Online · 9–19 Oct 2026 Sailing Course Online sells its courses and takes its bookings on Keely. In its first ten days, two in three bookings came in while the office was shut. See their live site
Your week
A week in June, as your office sees it
Three boats, five courses, three skippers and twelve students who each owe a form and a balance. Keely shows the week on one screen, with what still needs a person.
A week in June
BoatNeeds a personPlacesDays
CurlewYacht · Day Skipper + Competent Crew sharing berths · Rachel MooreFlares lapsed4 of 5 soldSat–Thu
HalcyonYacht · Coastal Skipper · Alex Morgan1 form to come3 of 5 soldMon–Fri
KittiwakeYacht · Start Yachting weekend, then Day Skipper Practical · James WhitfieldFirst aid 21 Jun2 of 5, 3 of 5Sat–Fri
Curlew's flares lapsed on 30 April: choose a reason or another boat. The Coastal Skipper medical form was chased this morning. James Whitfield's first aid certificate runs out on 21 June, and he has had his reminder.
What Keely does
Seven jobs your office stops doing by hand
You can see every one of these working in a walk-through, set up with your own courses.
- Courses that share a yacht
Day Skipper and Competent Crew on the same boat count against the same berths. Your website shows the places left, and phone bookings go into the same diary.
- Deposits and balances
Take a deposit when they book. Keely charges the balance to the card they saved, as many days before the course as you choose, or sends them a link to pay. Payments go into your own Stripe account.
- Forms, joining instructions and crew lists
Each student fills in their medical and next-of-kin details on their phone, and Keely chases anyone who hasn't. Joining instructions go out with the boat, skipper, meeting point and kit list. Each boat gets a crew list with emergency contacts.
- Skippers' tickets and boat checks
Keely keeps the expiry date of each skipper's qualifications, and skippers add a renewed ticket from their phone. Each boat has its liferaft, EPIRB, flares, gas and first aid kit with a next due date. Put an out-of-date boat or skipper on a course and Keely warns you and asks for a reason.
- Logbook sign-off on a phone
The skipper records attendance, miles and the outcome. The student sees it in their logbook, with a numbered completion record anyone can check online. RYA certificates still come from the RYA.
- Your own website
Course pages with live dates and places left, a checkout in your colours, and pages your staff can change and preview before they go live.
- Moving a booking to a new date in one step
After a blown-out weekend, students pick a new date themselves, or the office moves them in one step. Keely records the refund, credit or new date.
Joining instructions
19:00
The night before, every crew has its joining instructions.
Which yacht, which berth, what to bring and who their skipper is, sent at the time you choose.
Freelance skippers
Know three months before a skipper's ticket runs out
Your skippers come and go across the season, and each one brings their own qualifications. Keely keeps every expiry date, reminds the skipper, and shows you anything due before you put them on a boat.
Second reminder · 09:00
30
days before
The week's board flags his name next to the course he is booked to skipper.
Last reminder · 09:00
7
days before
Put him on a course after the 21st and Keely warns you and asks for a reason.
Three days later
18:20
Renewed
He sends the new expiry date from his phone. It counts once the office has checked it.
Boats too
The same dates and reminders work for each boat's liferaft, EPIRB, flares and gas. One download gives an inspector every skipper's tickets.
What a sea school pays
£150
a month, plus 1.5% of the bookings your students pay online, pay links included
- Nothing on cash or bank-transfer payments
- Payments go straight into your own Stripe account
- Card fees are charged by Stripe at your own rates
- Billed monthly. Prices exclude VAT
- Set-up fee quoted after the walk-through, depending on how much we move.
If Keely isn't right for you in the first 60 days, leave and pay nothing more. We'll hand you your data.
Two worked examples · a year
A school with two yachts and one with four, each taking about 70% of its bookings online.
| A year | Two yachts | Four yachts |
|---|---|---|
| Bookings a year | £170,000 | £340,000 |
| Of which paid online | £120,000 | £240,000 |
| Keely | £3,600 | £5,400 |
| A system at 3.5% of every booking | £5,950 | £11,900 |
Keely's price also covers your website, your students' forms and your boat and skipper records. Set it against what those cost you today. Cash and bank transfers add nothing.
Saturday, 07:30
Everyone aboard on time, and nobody rang round
Every crew list printed, every balance paid, every skipper in date. The office opens the week's board and sees only what needs a person.
The students already have their boat, their skipper, the meeting point and the kit list on their phones, so the 07:45 calls don't come.
Questions
What sea schools ask us
- Do our freelance skippers have to use phones?
No. They can see their schedule, add a renewed ticket and sign off logbooks on a phone if they want to. If a skipper prefers paper, the office records the logbook entry and the skipper signs.
- Does Keely make our boats compliant?
No. It keeps each boat's dates, documents and reminders in one place, ready for when an inspector or surveyor asks. The Sport or Pleasure Vessel Code has applied since 12 December 2025. Boats already coded move to it at their next scheduled renewal examination, or by 12 December 2028 if that is later (gov.uk).
- What happens when a weekend is blown out?
You choose a refund, credit or a new date for each student. Students can also pick the new date themselves, and Keely records it against the booking.
- Can we still take bookings by phone and bank transfer?
Yes. They go in the same diary as online bookings. Cash and bank transfer carry no fee, and a balance paid by bank transfer is marked as paid by the office. A pay link counts as paid online.
Book a walk-through
Book a walk-through
See your own yachts and courses in Keely
Thirty minutes with Jake. Tell us your boats and the courses you run, and we will show you a week like yours set up. No slides.
- £150 a month + 1.5% of bookings paid online
- Free, 30 minutes, Monday to Friday, 09:00 to 17:00 UK time
Jake Holmes runs every walk-through.
If Keely isn't right for you in the first 60 days, leave and pay nothing more. We'll hand you your data.
Choose a time
Times shown in UK time
Your details
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